ACURA FINANCIAL SERVICES & COLLEGE GRAD PROGRAM

Client: Acura

Lifestyle Photoshoot // Social & Banner Campaign

At Quantasy, our collaboration with Acura entailed producing new lifestyle images tailored for integration into Acura's Financial Service and College Grad Programs. These meticulously curated visuals served as focal points across Acura's digital platforms, social media channels, printed brochures, and advertising campaigns.

In my capacity as the lead art director, I orchestrated every facet of the photo shoot, from selecting the esteemed photographer, Alina Tsvor, to meticulously curating the talent pool and choosing shot locations. Additionally, I crafted the shot list, handpicked the vehicles for each scene, and oversaw the editing process to ensure the final imagery aligned seamlessly with Acura's brand aesthetic and messaging.

SMALL FAMILY

This family is in their mid 40's with a young teenage daughter.

Mom drives the MDX – It's the best-selling three-row luxury SUV of all time. A smooth ride with plenty of room for everyone. Stylish and modern, it doesn't look or feel like a "Mom Mobile" which is why Mom loves it.

Dad drives the RDX – It combines spaciousness and comfort with exceptional handling and agility. Sporty and stylish enough for Dad to zip around town, while large enough for fit all members of the family. 

BUSINESS COUPLE

This couple is in their early to mid 30's. Both with thriving careers and looking to make an impact on the world. This couple drives the ILX and TLX. 

The ILX is perfect for her – A compact, sporty and stylish car that makes a bold statement.

The TLX is perfect for him – A performance sedan boasting a more aggressive, sporty and alluring look while offering all of the latest in automobile tech.

YOUNG COUPLE

This couple is in their early to mid 20's. They're just starting out in their careers and want to make an impact on the world. The ILX is perfect for them. It's light, strong and sporty while full of latest tech.

Perfect for him or her. The ILX is perfect for getting around town while looking good at the same time.