NIKEiD YOUR HERO: LeBRON JAMES 12
Client: Nike
Social & Digital Campaign - Concepting and ideation for the campaign, creating designs for social deliverables, and helping our heroes design their shoes.
LeBron James released the 12th version of his shoe, while also returning to the Cleveland Cavaliers. LeBron is a hero and legend in Cleveland, he grew up there, it's his home. The people of Cleveland inspire him to be the best he can be. So LeBron wanted to find 12 local heroes and design a shoe just for them. We sent a team out to Cleveland to film these people and show what LeBron's homecoming means to them, and how they inspire their local communities and others around them.
I had the privilege of spearheading the conceptualization, layout, and design of footwear for each of the 12 Heroes. Leveraging their respective vocations and backgrounds, I crafted shoe designs tailored to their individual personas, ensuring they exemplify the essence of heroism while seamlessly integrating with their environments where they inspire others.
Creative Director: Matt Clack
Associate Creative Director: Spencer Donald
Jr. Art Director: Austin Greene
Designer: Mark Gierl
Producer: Lizzie Ruiz