THE GIFT
Client: STX
Social Campaign - I oversaw the creation and design of their social assets, aiming to evoke mystery, suspense, and allure for the film's release. Crafting a style that harmonizes with the film's brand and aesthetic was integral to my role.
Our team at Ignition wanted to excite and tease fans for this summer mystery/thriller movie. We wanted to show fans of Jason Bateman a different, more serious side of his acting ability. Through creating social posts for Facebook, Twitter, & Instagram we helped set a style and atmosphere for the upcoming film. I created engaging content for fans by relating to previous high school experiences (which we all have), teasing into the mind of Gordo with #YourFriendGordo, and how people would feel about a weird old high school friend coming back into their lives after 25 years.
SOCIAL
Creative Director: Matt Clack
Jr. Art Director: Austin Greene
Copywriter: Brian Freia
Social Strategy: Kat Armstrong
Producer: Cheryl Catuncan