ARRESTED DEVELOPMENT // SEASON 4

Client: Netflix

Digital & Social Campaign - I helped in the ideation and conception of all social elements, working with Keyart to develop assets and artwork for the show, and creating social assets for all various channels.

The highly anticipated return of the fourth season of the acclaimed television comedy series, Arrested Development, was met with enthusiastic anticipation from fans upon its announcement on Netflix. Our campaign was meticulously crafted to reignite excitement among viewers by curating engaging social media content that nostalgically revisited memorable moments from the first three seasons, all while tantalizingly teasing highlights from the forthcoming installment.

Through strategic engagement initiatives such as the #Bananathon event, we fostered an immersive experience for fans, inviting them to participate in activities ranging from sharing favorite moments and fan art contests to offering coveted incentives like a walk-on role on the show or the opportunity to embody beloved characters. The response from fans was resoundingly enthusiastic, as they enthusiastically embraced the campaign in its entirety all.

SOCIAL