FROZEN

Client: Disney

Digital Campaign

Our goal at Ignition was to help introduce this new world and characters to the audience. By creating fun and engaging banners we gave fans a window to this frozen world of Arendelle. Giving them a chance to connect with these characters before the release, and create buzz and excitement about this new Disney adventure.

I developed interactive rich media and digital ads, along with immersive site takeovers, that engaged users by offering the chance to watch the trailer for the upcoming film, purchase tickets, find showtimes, and enjoy interactive games featuring Olaf. Users could also explore the film's characters and get a glimpse of the magical world of Arendelle.

HULU TAKEOVER
The objective of this takeover was to foster user engagement with the landing page on Hulu. Upon hovering their cursor over the frozen screen, users experienced an interactive animation where the ice gradually dissipated, simulating the effect of melting ice to unveil the content concealed beneath. Once a sufficient amount of ice had been removed, the screen seamlessly transitioned to showcase a trailer for the highly anticipated upcoming film.